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1. Hubspot Woocommerce Integration
2. Hubspot Woocommerce Integration
3. Woocommerce Integration
4. Woocommerce Marketing
5. Hubspot Woocommerce Integration

HubSpot and WooCommerce Integration. Sync WooCommerce customer data, automate your entire order processing. Gather leads, trigger automated emails and put your email marketing on autopilot in HubSpot. Do much more by connecting HubSpot and WooCommerce. Once your WooCommerce store is integrated with HubSpot, you can automatically create lists, groups, contact properties and workflows that save you time. You can manage your follow-ups based on 30+ contact properties including the customer's recent purchases.

HubSpot WooCommerce integration is a combination of 2 tools – HubSpot & WooCommerce that helps businesses to understand their customers better and make better business decisions.

To understand the need for this integration, imagine an organization that uses a WooCommerce based site for selling its products and Hubspot for marketing its products. Such a business will need customer data to be synced in both applications to prevent duplication. It would also help them if products created in Hubspot are automatically reflected in WooCommerce, or if a customer who purchased through the website is automatically added as a customer in Hubspot as well. Such seamless data synchronization between the two applications makes the integration helpful for many organizations.

In this article, we will discuss the setting up of HubSpot WooCommerce integration.

Pre-requisites

• WordPress account
• WooCommerce Site
• HubSpot free/paid account

Table of Contents

Introduction to WooCommerce & HubSpot

WooCommerce is an open-source plugin for WordPress that can be used to easily set up an eCommerce store. Beyond the ability to list your products and services, WooCommerce supports all the typical features needed by an e-commerce store owner such as online payments, subscription-based payments, dynamic pricing, etc. It also provides useful reports like Sales reports, Revenue reports, etc.

In the rare case that a feature you need is not available in WooCommerce, it will almost always be available through a plugin or extension in the WooCommerce marketplace. Being a WordPress plugin, WooCommerce also inherits the excellent SEO capabilities of WordPress. This helps businesses to fare well in the search results without putting much additional effort. To learn more about WooCommerce’s features, please have a look at their Official Documentation.

HubSpot is a cloud-based suite of applications that enables businesses to manage all the activities related to customers. It provides three applications hubs, namely Marketing hub, Sales hub, and Service hub. For further details on the products & services that HubSpot offers, please have a look at the Official Documentation.

Simplify ETL Using Hevo’s No-code Data Pipeline

Hevo is a No-code Data Pipeline that offers a fully-managed solution to set up data integration from 100+ data sources and will let you directly load data to a data warehouse or the destination of your choice. It will automate your data flow in minutes without writing any line of code. Its fault-tolerant architecture makes sure that your data is secure and consistent. Hevo provides you with a truly efficient and fully-automated solution to manage data in real-time and always have analysis-ready data.

Let’s look at some of the salient features of Hevo:

• Fully Managed: It requires no management and maintenance as Hevo is a fully automated platform
• Data Transformation: It provides a simple interface to perfect, modify, and enrich the data you want to transfer
• Real-Time: Hevo offers real-time data migration. So, your data is always ready for analysis
• Schema Management: Hevo can automatically detect the schema of the incoming data and maps it to the destination schema
• Live Monitoring: Advanced monitoring gives you a one-stop view to watch all the activities that occur within pipelines
• Live Support: Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls

Hubspot Woocommerce Integration

Explore more about Hevo by signing up for the 14-day trial today!

Steps to set up HubSpot WooCommerce integration

The simplest way to integrate WooCommerce and Hubspot is using a WooCommerce plugin that is available free of cost from the WooCommerce website. Follow the below instructions to set up this integration.

1. The first step is to ensure that your WordPress site is connected to a WooCommerce account. For this head to wp-admin and click on WooCommerce extensions.

2. Click on ‘Connect’, enter your WooCommerce credentials and click Approve.

Hubspot Woocommerce Integration

3. Now head to the WooCommerce marketplace and download the free Hubspot for the WooCommerce extension. You can find it here.
4. Install the plugin using wp-admin. For this, go to wp-admin dashboard and click on the plugin section.

5. Click on ‘Upload’ and select the zip file that was downloaded from the WooCommerce account.

6. Once the installation is complete, again head to the WooCommmerce section and You will see a HubSpot subsection. Head to the Hubspot section to enter your Hubspot credentials and authorize the connection.

That completes the integration. Once the integration is complete, you will find that any new orders and customers that are created in your WooCommerce store will get synced to your Hubspot account as well. The plugin also allows historical data sync. This can be accessed using the Hubspot section.

Limitations of HubSpot WooCommerce integration

HubSpot WooCommerce integration is not without its caveats though. You can find a few of the typical problems below.

1. The plugin only supports single directional data transfer. In other words, there is no way to sync your Hubspot data to WooCommerce.
2. There is no scope for transformation during this transfer. In some cases, organizations may need to do simple changes according to business before creating the same objects in Hubspot.
3. In case you have a lot of contacts in WooCommerce the plugin will slow down leading to a rough user experience.

Conclusion

These are what you’ve learnt in this article:

• About WooCommerce & HubSpot
• Steps to set up HubSpot WooCommerce integration
• Limitations of HubSpot WooCommerce integration

There are few limitations of HubSpot WooCommerce integration with respect to data transformation & data syncing during data transfer. An alternate option that can solve all the above problems is to use a cloud-based ETL tool like Hevo.

Hevo Data, a No-code Data Pipeline provides you with a consistent and reliable solution to managing data transfer between a variety of sources and destinations with a few clicks. Hevo can be used to extract and integrate data from both platforms (HubSpot & WooCommerce) in a warehouse or database.

Hevo with its strong integration with 100+ sources & BI tools allows you to not only export data from sources & load data in the destinations, but also transforms & enriches your data, & make it analysis-ready so that you can focus only on your key business needs and perform insightful analysis using BI tools.

Give Hevo a try by signing up for a 14-day free trial today.

Share your experience of HubSpot WooCommerce integration below.

Description

THE MOST POWERFUL & EASY TO USE WOOCOMMERCE INTEGRATION FOR CUSTOMER MANAGEMENT, ABANDONED CART TRACKING AND RECOVERY, EMAIL MARKETING, AUTOMATION WORKFLOWS, ANALYTICS & MORE.

The HubSpot for WooCommerce plugin is the easiest way to integrate your WooCommerce store with HubSpot. HubSpot enables you to grow your business better by turning visitors into leads, nurturing them into customers, and measuring your business growth.

With the HubSpot for WooCommerce free plugin you can:

• Sync your WooCommerce store data to HubSpot
• Manage your customers and their orders in an easy-to-use CRM
• Track and recover customers’ abandoned carts
• Create and send beautiful, responsive emails to your leads and customers
• Build advertising campaigns on Facebook, Instagram, LinkedIn, and Google
• Create insightful reports on your customers and orders to track the growth of your business

What’s included in the HubSpot for WooCommerce free WordPress plugin:

SYNC WOOCOMMERCE DATA WITH HUBSPOT

Get set up in minutes. Easily sync your historical and new WooCommerce store data with HubSpot to better manage your customers and their orders. Once your WooCommerce data is synced to HubSpot, you can easily track customers in HubSpot’s free CRM, segment contacts based upon their actions, automate marketing follow-ups to drive sales, and measure your store’s growth with advanced business analytics.

COMPREHENSIVE CUSTOMER PROFILES

Sync all the data from your prospects and customers in WooCommerce to HubSpot CRM. HubSpot’s contact management records show you a tidy timeline of each contact’s activities, orders, and transactional information. You will have instant access to each contact’s abandoned cart details, orders, website activity, email interactions, and more.

POWERFUL SEGMENTATION

Build segmented lists in HubSpot for leads, abandoned carts, customers, and more so you can communicate with each audience differently and effectively. You will be able to market to your customers based on the products they purchased, what they looked at on your website, the value of their orders, and other important data.

ABANDONED CART TRACKING & RECOVERY

Drive more sales by pulling a list of contacts who added products to their carts, but did not finish checking out. See which products they abandoned and then send follow-up emails to remind them to check out.

EMAIL NEWSLETTER & MARKETING AUTOMATION

Build beautiful, responsive emails and personalize them based on your customers’ previous WooCommerce purchases with HubSpot’s easy-to-use, drag and drop email builder. Don’t want to have to design emails yourself? HubSpot comes with 20+ pre-designed templates so all you have to do is add your content and press send. All emails are automatically logged in HubSpot CRM and include reporting for opens and clicks so you can measure engagement.

POWERFUL E-COMMERCE ANALYTICS

Built-in analytics makes it easy to understand which sales and marketing efforts are most successful and which need improvement. Easily see how your online store is performing so you can optimize your customer experience and drive more sales.

AD MANAGEMENT MADE EASY

Build Facebook, Instagram, LinkedIn, and Google advertising campaigns with precision. Easily track the ROI of each campaign and stop struggling to justify your paid ad spend.

NEED ADDITIONAL HELP OR CUSTOMIZATION?

Read the HubSpot for WooCommerce documentation guides for easy-to-understand onboarding tips. If you need additional help with your onboarding or a customized implementation, learn about the MakeWebBetter onboarding plans.

WHAT PEOPLE ARE SAYING ABOUT HUBSPOT FOR WOOCOMMERCE – CRM, ABANDONED CART, EMAIL MARKETING, AUTOMATION & ANALYTICS?

Note “Hands-down the BEST support team I’ve ever interacted with. The plugins work great, and if you ever have any issues, the support staff is super responsive and helpful. I’ve recently completed a very complex integration with HubSpot utilizing the plugin… 5 stars and two thumbs up… world-class!” – Joe Peterson

Note “As a HubSpot agency, we’ve set up many eCommerce websites, and even more Inbound marketing campaigns. This plugin helps to bridge the gap between an online shop and the Inbound Methodology. Additionally, the implementation time is reduced by many hours. No question, this is one of the best investments we make for our eCom clients. Lower cost to implement, much faster Return on HubSpot Investment, and quicker time to market. It’s a win, win, win.
” – MediaTown

Installation

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of HubSpot for WooCommerce, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “HubSpot for WooCommerce” and click Search Plugins. Once you’ve found our HubSpot for WooCommerce plugin you can view details about it such as the point release, rating and description. Most importantly, of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading our HubSpot for WooCommerce and uploading it to your webserver via your favorite FTP application. The WordPress codex contains instructions on how to do this here.

Updating

Automatic updates should work like a charm as always though, ensure you backup your site just in case.

FAQ

The HubSpot for WooCommerce plugin allows you to sync your WooCommerce data with HubSpot, so you can engage your online store’s visitors with targeted email marketing, automation, and ads. With the combined power of WooCommerce and HubSpot, this plugin gives you all the tools you need to grow your WooCommerce online store and delight your contacts and customers.

HubSpot is an all-in-one growth platform that provides free CRM, marketing, sales, and customer service products to help you grow your business. 100,000+ websites in 100+ countries already use HubSpot to grow their businesses.

This plugin is perfect for WooCommerce store owners who want to use a free CRM to track their leads, customers, and abandoned carts, send marketing emails, and access robust analytics to see how their store is performing.

Not at all! The HubSpot for WooCommerce plugin is easy to download and starts working seamlessly with your WordPress site right away.

MakeWebBetter is a premier HubSpot partner, experts in WooCommerce, and creator of this free plugin! They build, maintain, and optimize WooCommerce stores to help businesses grow better. To learn more about MakeWebBetter, visit their website.

Woocommerce Integration

If you have over a 1000+ contacts, synchronization may take a while. You can connect with us for faster syncing.

Woocommerce Marketing

Please visit the MakeWebBetter knowledge base for more detailed documentation and support.

Reviews

Hubspot Woocommerce Integration